Like, green and brown are seen as symbols of grass, nature, and ground. People do not see colors as colors they convey associations, emotions, cultural meanings, and even symbolic experiences from centuries ago. How to choose the color palette for your business, and more!.What colors are more suitable for certain industries.Previously, in one of our articles we briefly touched on the subject of color psychology, and today we’re expanding on that. Yes, color psychology matters, and if used correctly can boost not only the recognizability of your business but also directly influence your returns. It’s not a secret anymore that the branding colors you choose to represent your brand can affect how consumers perceive you. This study shows that 62‐90% of a product assessment is based on branding colors alone.
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